Is Marketing Your Book with Online Ads a Good Idea?

Photo by dannysullivan, FlickrFirst, a word of warning — buying an ad doesn’t guarantee success. In fact, if you don’t do it right, it will cost you a tremendous amount of money, with little to no return.

For many authors an ad seems like an easy way to market a book, one that you can throw money at and have some returns.

The truth is that it takes constant tweaking and monitoring. Using online ads to market your book is also a complete a waste of money if your online presence isn’t optimized and kept up to date (such as your website and social media).

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Use YouTube: Get Known

Today's guest blog post comes from Dean Goranites, a 24-year-old college grad with degrees in English and creative writing. He hosts weekly book reviews on YouTube, which can be found on his website. You can get the latest news on his adventures by following him @unleash_this on Twitter.

YouTube can be one of your strongest tools in publicity, if you learn to use it well. The internet is increasingly focused towards video content over words. Take a look at YouTube's relatively new layout, which now focuses on channels over random videos, for evidence of this movement. However, the transition has only just begun -- and corporations have only started to take notice which means there's still plenty of time for us average joes still get in on the benefits.

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Ep. 17 Podcast: Taking a Good Author Photo, and Some Pinterest, Too...

This week we talk about how to take a great author photo, why it's important, as well as the big mistakes to avoid. We also touch on Pinterest and how it can work for you!